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Kim Kardashian And New Candy Crush Apps Please Investors - Yahoo News

Now comes a reversal again, with investors seeing evidence that the mobile game companies can succeed over the long term, albeit with very different strategies. [ Get the Latest Market Data and News with the Yahoo Finance App ] King reported total bookings in the fourth quarter of $586 million, beating analyst expectations of $541 million. And adjusted earnings per share of 57 cents came in 10 cents above what analysts expected. The beat came not from Candy Crush but from surprising growth in the companys other hit games, including Pet Rescue and Candy Crush sequel Candy Crush Soda. Those titles brought in $324 million, over half of the total for the first time, and up 23% from the prior quarter. That also exceeded the latest decline in revenue from Candy Crush itself, meaning the company could be back on a path to growth. Different strategies, both paying off King uses analytics and experiments to create games, and features within games, to attract more players and get those players to spend more money. New games get promoted to the network of players attracted from previous hits, as well as via healthy doses of online and television advertising. The fourth-quarter results appeared to validate that strategy as a reliable hit maker.


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