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Kim Kardashian Killed Candy Crush - Yahoo Finance

Done Kim Kardashian Killed Candy Crush By Derek Thompson 2 hours ago 0 shares Content preferences Done When King Digital Entertainment, the company behind the massively successful mobile app Candy Crush, filed for an IPO in February this year, I knew somebody was going to come along and overtake it. I just didn't think that somebody was going to be a Kardashian. But that's exactly what's happened in the last few weeks. As Kim Kardashian: Hollywooda game of dubious aesthetic value and indubitable appeal has climbed the app charts and nibbled away at the Candy empire, King's revenue has slipped commensurately. The stock is down a vertiginous 20 percent this afternoon, after aDeutsche Bankanalyst laid the blame squarely at Kim's feet. "Competition within casual gaming is intense, with Kim Kardashian: Hollywood and 2048 [another addictive game] going after the same demographics," Business Insider's Linette Lopez quoted. Six months ago, I listed five reasons why King Digital seemed like a terrible investment, but today we only need one: It's the Kim problem. Or, if you'd prefer to sound more sophisticated, a mobile-distribution problem.

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